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Mpire Ventures GmbH has created a performance-based marketing model that defines targets and tactics in a modular and scalable way to further boost the program ROI at the foundation. In line with clients’ objectives we select the best target audience, so that we can identify accounts/contacts active in the digital channels and showing an interest for the client’s solution. To identify those contacts, we’ll use different tactics from social listening to buyer Intent. Once identified the target audience, we launch a nurturing phase using a mix of tactics such as emailing, targeted advertising and so on. This way we identify prospects with a more mature level of interest. In the final step of the journey, human interaction comes into place. A set of targeted outbound calls to the nurtured contacts will further qualify and identify interest level within the target audience. The qualified leads are passed to the Sales Engagement phase where we check buyer’s budget availability, timeframe, need and decision-making power. The result of this activity will generate Sales Qualified leads to be passed to the sales organization of the client.